Opportunity identification
Consumer driven concept development starts with exploring the consumer experiences in order to identify opportunities.
A company caters at events to communicate their message through their catering. How do they get their message through?
Aim:
Are there opportunities to secure that the right message is sent? What are the opportunities to reach as many as possible people?
Ethnographic method:
A qualitative research method combining observation and ad hoc interviews with people in their natural behavior and environment.
Result:
A broad overview of relevant consumer practices and motivations. Thus we identified opportunities to make the client’s communication more effective.
Information: Marian Geluk
Link to brochure